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  • Locations: Seoul, South Korea
  • Program Terms: Summer I
  • This program is currently not accepting applications.
Dates / Deadlines:

There are currently no active application cycles for this program.
Fact Sheet:
Class Standing: 2 - Sophomore, 3 - Junior, 4 - Senior, 5 - Graduate Program Type: ODU Faculty Led Program
Maximum Credits Earned: 3 Minimum GPA: 2.0
Language of Instruction: English Area(s) of Study: Fashion and Fashion Merchandising
Faculty Leader: Han, T.
Program Description:
Summer in 
South Korea
June 9-June 20, 2018
The Foreign Fashion Market: South Korea
SEPS 410/510

This study abroad provides students the opportunity to conduct a fashion buying trip to a foreign market in South Korea and learn how to buy merchandise in the global marketplace. Upon completion of the course students should be able to understand the characteristics of culture to identify how they affect consumer behavior. They will be able to examine similarities and differences in two or more societies by conducting cross cultural consumer analysis. They will be able to identify current trends of the foreign market, examine their cultural influences, and forecast emerging trends. They will apply core principles to methods, and techniques of international retailing to develop professionalism as a global fashion buyer. 


Han River Cruise


Coex Mall

Bongeunsa Temple 

Fashion Site Visits

Bukchon Hanok Village

Cheongdam Fashion Street

Dongdaemun Design Plaza

Doota Mall

*Highlights subject to change

Seoul Guangjang

Seoul Coex Underground

 In order to participate in this program, students must have completed and passed SEPS 208. All students must be in good academic standing and have a 2.0 or better. 

*Students must register and pay for 3 credits in SEPS 410 (undergraduate or SEPS 510 (graduate) during the summer 2018 registration period in order to participate in this program.

Tae-Im Han

Dr. Tae-Im Han is an Assistant Professor in the Fashion Merchandising program at ODU. She received her PhD degree in Fashion and Retail Studies from the Ohio State University. For 8 years, she owned and operated a South Korean based fashion business and held responsibility for merchandise buying, branding, and promotions.

Dooyoung Choi

Dr. Dooyoung Choi is an assist professor of the Fashion Merchandising Program in STEM Education & Professional Studies. She earned a Ph.D. in apparel studies from the University of Minnesota in 2017, specialized in social psychology aspects of dress. She earned a M.S. in the same program focusing on consumer behavior and minored in Educational Psychology at the University of Minnesota. She served on the adjunct faculty in Fashion Merchandising Program at St. Catherine University from 2015 to 2016. Her areas of research include social psychology aspects of dress, consumer behavior, and fashion merchandising. The overall focus within each area is for the pursuit of wellness of individuals and societies in apparel studies.


Program Cost with Dean's Award: $3,550

Cost Includes:
Roundtrip airfare from/to Norfolk,  airport transfers in-country, accommodations,  some meals, all transportation related to instruction, entrance fees to activities on the itinerary, study abroad and instructional fee, and travel and health insurance.

Not Included:
ODU tuition for 3 credits (participants are required to register for credit), meals other than those indicated above, transportation other than indicated above, expenses of a personal nature.

*ODU Scholarships:
Dean’s Education Abroad Awards are available for the first 7 qualified students accepted for this program.  Eligibility: Full-time, degree-seeking, ODU student, 2.5 GPA or higher, approval of participation by the Office of Study Abroad and the program’s faculty leader. Completion of online application, advising and deposit payment holds your space for scholarship consideration; no additional scholarship application necessary.

Financial Aid:
For some students, regular student financial aid support may be increased due to the additional cost of studying abroad. Students seeking financial aid should obtain a program budget from the Office of Study Abroad.

If eligible, scholarship award will be credited to your student account sometime in late summer. The Office of Study Abroad handles these arrangements and will notify you via email. 

Estimated cost without scholarship: $3,950

Payment Schedule:  $300 deposit upon application; half of remaining total due on February 16, 2018 and the other half on March 16, 2018

Dr. Tae-Im Han
4129 Education Building II
Norfolk, VA 23529
Office of Study Abroad
2006 Dragas Hall
49th St. and Hampton Blvd.

This program is currently not accepting applications.